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Jiangling Motor Co., Ltd., which has been focusing on the high-end light truck market, has finally stepped into the mid-end light truck market. On March 10th and 11th, Jiangling Shunde Jiangling Shunda Motor Co., Ltd. was listed in 75 cities across the country. The minimum price was only 63,800 yuan. The target is directed at the mid-end light truck market in the range of RMB 5-6 million. At the same time, an upgraded version of Kaiyun was launched, which once again established a new standard for high-end light trucks.
Jiangling Shun is the bottom of what kind of car? Can such a low price guarantee Jiangling's consistent high quality? “Sunda is a light truck product produced jointly with Kaiyun and JMC light trucks, so it inherits the excellent quality of Jiangling and the features of fuel economy and durability.†said Chen Wu, deputy general manager of Jiangling Motors’ sales company, “Shunda While ensuring the high quality of the core components such as engine, transmission, and chassis, the main requirement is at the core, simplifying some of the additional equipment, thereby maximizing the cost of the user's purchase. Its greatest feature is simplicity and practicality. "It is reported that Jiangling Shunda is actually an economical version of the JMC light truck. It still uses high-end light trucks such as the 4JB1 engine. The fuel consumption per 100 kilometers is only 9 liters, and its price has been equal to that of Yangcheng and Ao Ling, even lower than their prices. The price of some models is only 8,000 to 10,000 yuan higher than Dongfeng and JAC's similar models, which is very attractive for commercial vehicle customers who value cost-effectiveness.
Jiangling Kaiyun is a high-end light truck developed by combining the Isuzu technology and Centennial Ford Motor Rover experience. It is also the most highly configured light truck in China. In addition to its superior performance, humanized configurations such as power windows, central control locks, and parking sensors are reflected. More humane care and welcome by high-end user groups. At present, JMC accounts for more than two-thirds of the high-end light truck market, thanks to its good performance. The Kaiyun upgraded version released concurrently with Jiangling Shunda, the power system, brake system, suspension system, and steering system performance have been comprehensively enhanced, and the emission has reached Euro III standard, and is equipped with power steering and remote control on the basis of the original Kaiyun. Locks, and prices remain the same, further meet the requirements of high-end customer groups.
Jiangling Shunda was listed on the market. Jiangling Motors Shenzhen distributors Shunjiang Jiangling, Shenzhen Jiangling and Shuncheng Jiangling also held new product launches simultaneously with the country. To the reporter's surprise, the conference was not a one-sided show by Jiangling Shunda. Instead, the conference was held under the theme of "Invincible and invincible." The new conference was set up as a "departure conference", with sticks, swords, and knives. This type of weapon metaphor refers to Shunda, Kaiyun, JMC light truck three products, showing Jiangling light truck attack in 2007, leading the high-end market determination.
Industry analysts pointed out that after Jiangling Motors released a high-profile 2007 edition of Baodian and Baowei in January this year, Jiangling Shunda and an upgraded version of Kaiyun were launched. This series of actions is obviously "long-planned," and Jiangling has always been low-key. Is changing its market strategy. Although the growth rate of Jiangling light trucks last year was far higher than the national average and accounted for more than two-thirds of the market share in the high-end light truck market, it was clearly not satisfied with the pace of expansion in the past year. The launch of Jiangling Shunda means Jiangling. Will begin to storm the mid-end light truck market.